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The cliche about millennials spending their incomes on brunch instead of houses may be just that, but it is true that our zeitgeist prizes experiences over belongings. A rental model has the potential to include all the dopamine-hit elements – the thrill of the new, the joy of getting dressed up – while ditching the environmental wrecking ball of fast fashion. There are other logical ways to address fashion’s eco problem – we could just keep wearing the clothes we already have, or invest in a capsule wardrobe of ethically produced pieces that will last – but they require us to forsake fashion as fun. I’ve always felt guilty about consuming fast fashion, but wanted to be up-to-date with trends. And, well, stranger things have happened.
![one night stand costume one night stand costume](https://i.pinimg.com/originals/86/db/6c/86db6ca0982b8a11158f20a141e3fb97.jpg)
It is too early to know whether this will catch on, but it is an exciting possibility for anyone trying to square the circle of fashion and sustainability. Hiring clothes, until now limited to fancy dress and morning suits, is being rolled out on to the frontline of fashion. Keep that in mind, for a moment, while I tell you that this season’s most daring party dressing trend is not a hemline, nor a designer – it is renting your dress, rather than buying it. My point is: things that you don’t think will catch on sometimes do. “Why,” he scoffed, “would any person want to use this ungainly and impractical device when he can send a messenger to the telegraph office and have a clear written message sent to any large city in the United States?” Bell offered to sell Orton the patent for his new invention, the telephone, for $100,000. L ate in 1876, William Orton, then president of Western Union, received a proposal from Alexander Graham Bell.